Capital Tacos, the small-town taco shop turned nationally-acclaimed Tex-Mex restaurant franchise, is opening a new location in Jacksonville.
The Tampa-based company is finally ready to expand into Northeast Florida with the help of franchise owners James and Brenna Muller, according to a company representative. The two local, experienced restaurateurs hope to open their doors to the public by late 2023 or early 2024. The franchisees have expressed a hope to introduce even more venues to the area once the Jacksonville community has had the chance to become familiar with the brand and its award-winning food, according to a press release.
“After being in Florida for 10 years and branching out coast to coast, it’s amazing to see there are still significant opportunities to break ground in new territories in our home state,” James Marcus, Co-Founder of Capital Tacos, said in a press release. “This deal to introduce the Jacksonville area to Capital Tacos isn’t just about expanding our business; it’s about sparking the passion for our authentic flavors and cultivating a Tex-Mex revolution that brings people together, one bite at a time.”
Capital Tacos launched its franchise program in early 2022 and has already expanded or has locations planned for Atlanta, Charlotte, Colorado, and markets throughout Florida, many of which are opening this summer. When these locations open, customers can expect a family-friendly environment that offers scratch-made, quality Tex-Mex flavors, an innovative menu, and whimsical culture. The Muller team will bring years of experience to the company, with James previously working as an executive chef in the area.
“We’re thrilled to be bringing the handcrafted flavors of Capital Tacos to Jacksonville as we continue to branch out into every corner of our home state of Florida,” Josh Luger, Co-Founder of Capital Tacos, said in a press release. “Given the extensive history our newest franchisees have in the restaurant industry, we’re confident this new location will find quick success.”
