Salumeria 104 opened its doors to Atlantic Beach earlier this year at 60 Ocean Boulevard and is already ready to expand with a new location.
The Italian restaurant from Graspa Group started in the Miami area before expanding to the Jacksonville area in the former home of Ocean 60, according to Jacksonville Business Journal. Since then, the restaurant has amassed over 47,000 customers and will start rolling out Sunday brunch service starting Oct. 29. Now, chef and co-owner Angelo Masarin is getting ready to expand with a new location. While an exact area and timeline has yet to be established, this will be the fourth Salumeria 104 in Florida.
“The success that we have here in Atlantic Beach was a confirmation,” Masarin tells Jacksonville Business Journal, “so we keep on looking for new locations to open,” adding that Jacksonville could be a possibility. “We don’t want to put two locations of the same brand very, very close, but we’re still going exploring around us. There’s good potential.”
When the new Salumeria 104 opens, customers can expect a variety of classic Italian dishes, including its signature chitarra cacio e pepe, lasagna del salumiere, and tagliatelle Bolognese. When the company begins to offer brunch options at the end of the month at its existing locations, customers can expect entrees like an Italian egg white omelet and the ‘Mamma Mia,’ made with prosciutto di Parma, burratina, egg, and ciabatta bread. On top of the success found in Miami, the company’s expansion was influenced by Massarin’s produce distributor, which recently expanded to the First Coast and mentioned the area’s growth.
“I fell in love with this location,” Masarin tells the Business Journal. “We made a decision like in 10 minutes. Sometimes Italians can be very passionate. This year, it has been more than what we expected. We’ve had good feedback from all the local customers and the new customers, they keep coming.”