Waffle House, an American restaurant chain found in half the country, is opening a new location in Jacksonville at 14035 Outback Drive.
The company was recently approved to open a newly constructed site on a vacant plot of land next to Popeyes, near Duval Station Road and Highway 17, according to a recent plan application review submitted to the Florida Department of Business & Professional Regulation. Waffle House already has several locations throughout Florida, including at least a dozen in the greater Jacksonville area. The new corporate-owned site will open before the end of the year.
The expansion comes on the heels of the company’s recent partnership with Olo, a leading open SaaS platform for restaurants. Last month, Waffle House announced that the company will begin to use Olo’s Order and Pay products to power digital ordering and payment across its 1,950+ locations nationwide. The company will leverage Order, Pay, and Expo to streamline ordering and simplify payments for guests and employees. This marks the iconic restaurant brand’s first significant investment in digital.
“Waffle House is focused on providing exceptional hospitality and good food at a great value to our Customers,” Patrick Marshburn, VP of Innovation & Strategy, said in a press release. “Providing them with the best possible dine-in experience will always be our priority. Yet, we also recognize our Customers sometimes choose to enjoy our food outside of our four walls. So, we are thrilled to partner with Olo and offer an exceptional, online ordering experience to meet that need. Digital ordering and pay will streamline the ordering process from start to finish for our Customers and Associates. Digital innovation across our brand is a big step for Waffle House and, with Olo as a partner, we are excited about leveraging the strategic and financial value of Olo’s reliable platform as we offer digital ordering to our Customers.”
