According to recent reporting in JBJ, Houston-based Shipley Do-Nuts, one of the nation’s largest and fastest-growing doughnut brands, has recently agreed to a 22-unit franchise agreement with the hospitality arm of private investment platform Virentes Partners Group.
The journal states that Virentes plans to open three Shipley Do-Nuts shops in 2025 in Jacksonville, Tampa and Nashville, though exact locations have not yet been announced.
“Shipley came out on top with craveable and highly differentiated products and an outstanding leadership team,” Virentes CIO Jim D’Aquila said in a press release. “Shipley’s products are the finest in the category, and their ‘Make Life Delicious’ slogan rings true with the millions that have experienced the brand.”
According to Keith Sizemore, Shipley’s senior vice president of franchise development, Virentes aligns with Shipley’s expansion strategy to partner with experienced multi-unit, multi-brand operators.
“Their commitment to operational excellence will ensure that their locations will execute on our brand values and deliver a great product and experience to new customers,” Sizemore said in the press release.
Looking forward, Shipley will continue its national expansion. After back-to-back years of record openings, Shipley will enter two new states, North Carolina and Virginia, in Q1 2025.
